| A |
|
| Adwords |
: A system to advertise on Google
& partner sites on a CPC (cost per click)
basis. |
| Agent Name |
: Synonymous with "User-Agent".
This is the name of a spider or browser as
defined by the owner. |
| Algorithm |
: A mathematical formulae which is used
in order to rank websites and web pages. |
| Altavista |
: One of the first large scale search engines.
|
| Anchor Text |
: Anchor text refers to the visible text
for a hyperlink. |
ATW
|
: Abbreviation for AllTheWeb, a search engine
powered by FAST. |
| B |
|
Back Link
|
: Any link on another page that points to
the subject page. |
Bot
|
: Abbreviation for robot (also called a
spider). |
| Bridge Page |
: Similar to "Doorway Page", this
is a specifically designed entry point for
a website. |
| C |
|
| Click-Through |
: A click on a link that leads to another
website. |
| Click-Tracking |
: The use of scripts in order to track inbound
and outbound links. |
| Cloaking |
: Delivering different content to specific
crawlers/spiders. This is generally used to
trick spiders into seeing optimized content.
|
| Comment Tag |
: A tag in HTML that is invisible unless
viewed through the source code. |
| Conversion |
: Conversion refers to site traffic that
follows through on the goal of the site (such
as buying a product on-line, filling out a
contact form, registering for a newsletter,
etc.). |
| Counter |
: A program or script that counts hits/visits
to a page. |
| CPA |
: Cost per Action. Where you pay for a specified
action such as a purchase. |
| CPC |
: Abbreviation for Cost Per Click. |
| CPL |
: Cost per Lead. Where you pay for a lead
i.e. is someone does something. |
| CPM |
: Cost per Thousand. Where you pay for each
1000 impressions. |
| Crawler |
: A program that goes through websites and
gathers information for the crawler's creator. |
| Cross Linking |
: Multiple sites linking to each other.
|
| CSS |
: Cascading Style Sheets. Used to manipulate
and easily manage the design of a website.
|
| CTA |
: Abbreviation for Content Targeted Advertising. |
| CTR |
: Abbreviation for Click Through Rate. |
| D |
|
| Dead Link |
A link that produces a 404 error, page not
found. |
| Directory |
: A website that list other websites in
their various categories. |
| Domain |
: The name for a website |
| Doorway Page |
: Also called a gateway page. |
| Dynamic Page |
: A page that generates content "on-the-fly"
as a user requests the page |
| E |
|
| Error Log File |
: A server log file which records errors
encountered. |
| Everflux |
: This denotes the continuous changes in
the Google search results pages. |
| F |
|
| FFA Free For All |
: This is a links page with nothing but
links added by visitors. |
| Freshbot |
: This is the name for the Google crawlers
that are known to add pages to the Google
index more promptly than others. |
| G |
|
Gateway Page
|
: Also called a doorway page. |
| Google |
: The largest and currently the #1 search
engine. |
| Google Bot |
: The crawlers which index pages into Google.
|
Google Dance
|
: Up to June, 2003, Google has updated the
index for their search engine on a roughly
monthly basis. |
| Gulliver |
: The name of the web crawler for Northern
Light. |
| H |
|
| Header Tag |
: An HTML tag which is commonly used for
page headers. |
| Hidden Text |
: Text which is invisible to the human eye
because it is the same color as the background. |
| Hit |
: An instance of a graphic or file being
loaded on a webpage. |
| HTML |
: Hyper Text Markup Language. The languages
used to format webpages. |
| HTML Link |
: A link from one page to another. |
| I |
|
| Inbound Link (IBL) |
: A link from another website to your website. |
| Inktomi |
: A database of search results used to power
multiple search engines. |
| IP Address |
: A unique number which identifies a computer
or system. |
| IP Spoofing |
: An illegal process of faking an IP address. |
| J |
|
| JavaScript |
: An embedded client side scripting language. |
| K |
|
| Keyword |
: A single word used to help identify the
purpose of a website. |
| Keyword Density |
: The percentage density of a given keyword
or phrase. |
| Keyword Stuffing |
: Stuffing a page with numerous keywords
for the sole purpose of confusing search engines. |
| L |
|
| Link Farm |
: A series of websites linking to each other
in order to increase rankings. |
| M |
Top |
| Meta Search |
: Searching multiple databases and combining
results. |
| Meta Tags |
: A tag used for behind the scenes purposes,
such as providing content to non human visitors. |
| Mirror |
: In SEO parlance, a mirror is a near identical
duplicate website (or page). |
| N |
|
| Northern Light |
: An older search engines, once very popular. |
| O |
|
| Open Directory Projec |
: A large directory of websites run by volunteers.
Their database is used by many website across
the internet. |
| Optimization |
: Fine tuning a website or webpage with
the ultimate goal being to ascertain a higher
position in all or a specific search engine's
results. |
| Outbound Link |
: Linking from your website to another website. |
| P |
|
| Page View |
: The number of times a page was loaded. |
| PFI |
: Pay For Inclusion. This is where a site
must pay to be listed at all. |
| PopUp |
: The opening of a new window above the
previous window. |
| Portal |
: Designation for websites that are either
authoritative hubs for a given subject or
popular content driven |
| Pop Under |
: A pop-up that loads under a page so that
it is only viewable when the current page
is closed. |
| PPC |
: Abbreviation for Pay Per Click.. |
| PR |
: Google's Page Rank. The higher the rank
the better position your website or page will
have in their results. |
| Q |
|
Query
|
: A search phrase submitted to search engines. |
| R |
|
| Rate Card |
: A sheet with pricing information. |
| Reciprocal Link |
: Where 2 sites exchange links. |
| Referrer |
: The page from which a user has come. |
| Refresh Tag |
: A tag which defines when and to where
a page will refresh. |
| Robot |
: Generally the name given to a spider /
crawler. Anything that is not a human visitor. |
| Robots.txt |
: A file created to direct the search engine
spiders in specific directions of the website. |
| S |
|
| Scooter |
: The search crawler of Altavista. |
| Scumware |
: Scumware is a generic/catch-all label.. |
| Search Engine |
: A site which searches the web for sites
which are relevant for a given search query. |
| SEM |
: Abbreviation for Search Engine Marketing. |
| SEO |
: Abbreviation for Search Engine Optimization. |
| SERP |
: Abbreviation for Search Engine Results
Page/Positioning. |
| Slurp |
: The Inktomi search crawler. |
| Spam |
: In the SEO vernacular, this refers to
manipulation techniques that violate search
engines Terms of Service. |
| Spamdexing |
: Spamdexing was describes the efforts to
spam a search engine's index. |
| Spider |
: A program that visits and downloads specific
informaiton from a webpage. |
| Spider Trap |
: A spider trap refers to either a continuous
loop where spiders are requesting pages and
the server is requesting data to render the
page or an intentional scheme designed to
identify (and "ban") spiders that
do not respect robots.txt. |
| Splash Page |
: Splash pages are introduction pages to
a web site that are heavy on graphics (or
flash video) with no textual content. |
| Stop Word |
: Stop words are words that are ignored
by search engines when indexing web pages
and processing search queries.. |
| Submission |
: Submitting a site to a search engine or
directory. |
| T |
|
| Traffic |
: The visitors and page views on a website. |
| U |
|
| URL |
: Uniform Resource Locator. The address
at which a specific resource can be found. |
